PiSrc Fütprint lets you create and publish dynamic questionnaires inside AEM to create unique experiences for your website visitors. Rather than gleaning user habits and profiles from stale cookie information or third party brokers, why not ask: Who are you? What matters most? Why is this important? Through a simple drag-and-drop interface, authors design insightful questionnaires that can lead users to product recommendations and relevant content. A progress bar indicates how far users have come, and a share/save feature lets them continue where they've left off. Watch our video below to see how you can get up and running in 10 minutes.
The Anatomy of a Question
Questionnaires offer a light, voluntary, and gamified way for users to communicate their interests and preferences. Every answered question allows for self-curated segmentation so users can define what's important to them. Executed correctly, questionnaire responses can improve relevancy and build customer awareness. This information can also be used to pre-populate default settings on forms, rank sort content listings, and provide other unique touch points for future interactions.
Additional user interactions also provide data points into hidden user segment networks. PiSrc can work with you to leverage AI and machine learning by analyzing this data to tailor better user experiences, increase conversion, and provide lead scoring insight. Questions that relate to a user's lifestyle choices, attitudes, and social style affinities can further supplement your understanding to inform customer engagement guidance during interactions with sales, support, and customer service.
Fütprint Video : install, configure, and ask your questions.
The Portrait of a User
Fütprint works in tandem with existing analytics to provide a fuller, more complete profile of a website visitor. Whereas analytics provide implicit clues based on user actions and website viewing patterns, Fütprint questionnaires allow for the user to provide explicit details of their interests and needs. Information provided directly by the user is naturally more accurate, granular, and choice driven. Supplementing analytics with questionnaires allow for deeper levels of engagement. Analytics can be used to improve the quality of questions, and questions can be used to validate assertions arising from analytics. Ultimately, a more accurate understanding of the user's needs and pain points can lead to better user experiences, as well as improve marketing outcomes.
Fütprint Integration Option with Adobe CIF
Fütprint leverages AEM's rich workflow editor which allows you to write questions, change wording, or add/delete answer options. The questions and answer choices are yours to write, so their content can be geared towards product recommendations, lead scoring, sentiment analysis, or simply to drive awareness and conversion. This is done while maintaining published and unpublished versions. Creating sophisticated user paths is intuitive and changes can be published without help from a developer.
Adobe Commerce Integration Framework
Recommendations can be mapped through various workflow outcomes to products inside the Adobe Commerce Framework. Alternatively, PiSrc can work with you to create a recommendation model that matches user choices with the best products.
The result of each path down the Fütprint question tree is a highly personalized piece of content, tailored to the visitor. Site users complete a website questionnaire. The questionnaire can be saved, transferred from desktop to mobile, or shared with friends. Embedded analytics in Fütprint questionnaires help fine-tune your questionnaire to eliminate abandoned paths.
Fütprint integrates with CIF, allowing a product, variant, or personalized page to be end result. Calls to action are also included here, encouraging the visitor to share their result via social or email, or get in touch with you to continue their tailored experience. Product attributes and descriptions in the CIF automatically provide detailed information.